What brought Sung Chun-sun, representative of SWANICOCO., Ltd., to DIY natural cosmetics making in 2003 was her family's special skin condition characterized by its sensitivity and atopy which didn't allow simple application of standard cosmetics or basic lotions. Starting from simple natural soap and then moving to skin tonner, lotions, and essences, she replaced ordinary cosmetic product, one by one with handmade cosmetics. These handmade cosmetics shared with neighbors and relatives began to be recognized by people and highly praised for their mildness without irritants, and this finally inspired her to start a small shop in 2004. These days, the cosmetics which successfully passed numerous inspections and underwent improvements by a trial-and-error process are loved by many people regardless of race or nationality Strong belief in natural ingredients excluding artificial and chemical components, commitment to first grade quality of raw materials, creative R&D combined with incessant challenges facilitated our company's rise to the position of leader in the Korean natural cosmetics sector. Our commitment to healthy natural cosmetics that is safe for sensitive skin is inspired by our original motive of helping beloved family members and will always remain our most important core value.